The PR Working Group is here to help make your events and actions a success by:
- building stories and messaging into your event
- writing and disseminating press releases
- pitching stories to the media
- responding to press queries
- stay tuned for media training opportunities
Please read and all of the info below so that we can best support what you are planning–using our PR Help Request Form will help us not only get a better sense of the action but will provide the base of a press advisory. If you do not have all of the information we require, please use the answer boxes to give us a date when the information will be sent to us. It is important to note that just because you have filled this out doesn’t mean that we are automatically putting PR WG support behind your event/action–like any other working group we may have questions, concerns, suggestions and will want to discuss further before committing time and energy. A solid press strategy is important to incorporate from the beginning planning stages of any event, campaign or direct action.
TIMING: If you are sending this 24 hours (or less) before your event we cannot guarantee that we will have enough time to do the outreach necessary. Don’t be worried about sending this to us too early; we love lead time. We will follow up within 24 hours to check-in and provide feedback, ask any clarifying questions and make suggestions.
THE REALITY: Most importantly, just because we as the PR WG have alerted the press to your event does not mean that you will be bombarded with press requests/press at your event. The PR WG does not control the media. We pitch stories to the press and convey the details and narrative of events so as to ensure maximum coverage. The decision to cover OWS is ultimately theirs to make.
Ideally we will work with you (depending on timing, like anything, the more the merrier) to synthesize a media strategy into your planned action/event and help make it appealing to media-makers.
We always recommend that there be some extra effort on your part to devote to making press calls the day before and the morning of your event–we can provide a coaching on how to make effective press calls, as well as some contacts, if necessary (same goes for spokesperson training and interview tips.)
OWS PR Working Group